Brandwashed
eBook - ePub

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

  1. 288 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

About this book

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

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Yes, you can access Brandwashed by Martin Lindstrom in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2012
Print ISBN
9780749465049
eBook ISBN
9780749465254
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business
INDEX
Abba (i), (ii)
Abercrombie & Fitch (i), (ii), (iii), (iv), (v), (vi), (vii)
acai berry (i)
addiction
to gaming (i)
to junk food (i)
to shopping (i), (ii)
to smart phones (i)
vs obsession (i)
addiction-based marketing
advertising games (i), (ii)
cravings (i), (ii), (iii)
food and drink (i)
lip balm (i)
Adidas (i), (ii)
adjacencies (i)
Agatston, Dr Arthur (i)
Aitken, Stuart (i)
ALC Milestones New Movers and New Homeowners (i)
Aldrin, Buzz (i)
Allianz (i)
Allstate (i)
Altria Group (i)
Alzheimer’s disease (i)
Amazon (i), (ii), (iii), (iv)
American Apparel (i), (ii), (iii)
American Eagle (i)
American Express (i), (ii)
American Medical Association (i)
American Movie Classics (i)
American Psychiatric Association (i)
American Society for Aesthetic Plastic Surgery (i)
American Youth Soccer Organization (i)
Anand, Bharat (i)
Anheuser-Busch (i)
Annals of General Psychiatry (i)
Apple (i), (ii), (iii), (iv)
iPhone (i), see also smart phones
iTunes (i), (ii), (iii)
Apple Jacks (i)
Aquafre...

Table of contents

  1. Cover page
  2. Title page
  3. Imprint
  4. Dedication
  5. Table of contents
  6. Foreword by Morgan Spurlock
  7. Introduction
  8. 01. Buy buy baby
  9. 02. Peddling panic and paranoia
  10. 03. I can’t quit you
  11. 04. Buy it, get laid
  12. 05. Under pressure
  13. 06. Oh, sweet memories
  14. 07. Marketers’ royal flush
  15. 08. Hope in a jar
  16. 09. Every breath you take, they’ll be watching you
  17. 10. Conclusion
  18. References
  19. About the author
  20. Acknowledgements
  21. Index
  22. Full Imprint