SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category
In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.
In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity.
Highly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, In Your Creative Element provides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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INDEX
Italics indicate a figure or table in the text.
Adele 147
Adobe
‘Creative Dividend’ report 2
Kickbox 132, 226
Adrià, Ferran 13–14
Agrawal, Miki 61
Alda, Alan 54
alpha waves 88, 89
Alter, Adam 139
Amabile, Theresa 147
analytical mind, the 99, 100, 101
ANZ case study 41, 42
Apple 2, 140, 198
Archimedes 87, 177
art 18–19
artificial intelligence 11, 127
associating mind, the 93–95
associative memory 94–95
automation 69
B Corporation movement 155
Bandura, Albert 62
Barrett, Felix 30–32, 119
Bartle Bogle Hegarty 158
BBDO 136
Beckett, Samuel 48
Ben & Jerry’s 156
Benetton 175
Berger, Jonah 207–09
Berlin School of Creative Leadership, The 115
Bernbach, Bill 115
Blake, William 8, 84
Beam, Lisa Sonora 38, 46
Beeman, Mark 106, 107
Bezos, Jeff 58
Birdseye, Clarence 178
Boden, ...
Table of contents
- Cover
- Praise for In Your Creative Element
- Title Page
- Dedication
- Contents
- About the author
- Contributors
- Acknowledgements
- Introduction
- 01 Definitions
- 02 The values of creative people
- 03 The characteristics of creative people
- 04 The creative mind
- 05 Culture
- 06 Purpose
- 07 The creative process
- 08 The creative toolkit
- 09 Putting it all together
- Author’s note
- Picture credits
- References
- Index
- Copyright
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Yes, you can access In Your Creative Element by Claire Bridges in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.