The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.
There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results.
Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Title Page
- Contents
- Contributors
- Foreword
- Introduction
- Special Report: MRS at 70
- Special Report: PwC – The business of evidence
- 01 Tools for a digital world
- 02 Widening access to qualitative research participation: giving everyone their say
- 03 Using behavioural economics in healthcare research
- 04 Insight management
- 05 Understanding and accounting for cultural bias in global b2b research
- 06 The challenges of media research
- 07 Blueprint research
- 08 Public policy research
- 09 Mapping attention in the digital era
- 10 Digital world and private lives
- Copyright
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Yes, you can access The Market Research and Insight Yearbook by in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.