The Market Research and Insight Yearbook
eBook - ePub

The Market Research and Insight Yearbook

Transforming Evidence into Impact

,
  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Market Research and Insight Yearbook

Transforming Evidence into Impact

,

About this book

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.

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Yes, you can access The Market Research and Insight Yearbook by in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2016
Print ISBN
9780749478339
eBook ISBN
9780749478346
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Contributors
  5. Foreword
  6. Introduction
  7. Special Report: MRS at 70
  8. Special Report: PwC – The business of evidence
  9. 01    Tools for a digital world
  10. 02    Widening access to qualitative research participation: giving everyone their say
  11. 03    Using behavioural economics in healthcare research
  12. 04    Insight management
  13. 05    Understanding and accounting for cultural bias in global b2b research
  14. 06    The challenges of media research
  15. 07    Blueprint research
  16. 08    Public policy research
  17. 09    Mapping attention in the digital era
  18. 10    Digital world and private lives
  19. Copyright