Adland
eBook - ePub

Adland

A Global History of Advertising

Mark Tungate

  1. 288 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Adland

A Global History of Advertising

Mark Tungate

Book details
Table of contents
Citations

About This Book

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

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Information

Publisher
Kogan Page
Year
2013
ISBN
9780749464325
Edition
2
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Imprint
  4. Contents
  5. Preface to the second edition
  6. Introduction
  7. 01 Pioneers of persuasion
  8. 02 From propaganda to soap
  9. 03 Madison Avenue aristocracy
  10. 04 Creative revolutionaries
  11. 05 The Chicago way
  12. 06 The Brit pack
  13. 07 Eighties extravagance
  14. 08 The French connection
  15. 09 European icons
  16. 10 Media spins off
  17. 11 Consolidation incorporated
  18. 12 Japanese giants
  19. 13 The alternatives
  20. 14 Dotcom boom and bust
  21. 15 Latin spirit
  22. 16 International outposts
  23. 17 Shooting stars
  24. 18 Controversy in Cannes
  25. 19 New frontiers
  26. 20 The agency of the future
  27. Conclusion
  28. References
  29. Index
  30. Full imprint