eBook - ePub

10 Ways To Screw Up An Ad Campaign

Name: 10 Ways To Screw Up An Ad Campaign
ISBN: 9781507209301

And How to Create Ones That Work

Barry H Cohen,

272 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

10 Ways To Screw Up An Ad Campaign

And How to Create Ones That Work

Barry H Cohen,

About this book

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

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Yes, you can access 10 Ways To Screw Up An Ad Campaign by Barry H Cohen in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.