
- 344 pages
- English
- PDF
- Available on iOS & Android
Service Management Principles for Hospitality & Tourism
About this book
Research, teaching interests and collective industry experiences have led to a strong belief that service management theory provides a vital conceptual framework with near perfect applicability in hospitality and tourism.Service Management Principles for Hospitality & Tourism guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs within the context of personal relationships and experience. This edition includes references and examples about how service organizations can capitalize on, or are impacted by ongoing technological and social changes impacting the world, such as the sharing economy, social media, mobile and wearable technologies, online communities and more.Service Management Principles for Hospitality & Tourism: * incorporates pedagogical features including examples, review questions, study objectives, chapter outlines, key words, diagrams and photos, tips boxes, and more!* surveys many topics covering operations, marketing, and human resources.* provides a sound set of principles of service management.This text introduces students to a range of interrelated topics that are fundamentally critical to success in service enterprises.
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Information
Table of contents
- Cover
- Brief Contents
- Contents
- Introduction
- Acknowledgments
- About the Authors
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 10
- Chapter 1
- Introduction: The Metamorphosis of Service
- Chapter 2
- The Nature of Service
- Chapter 3
- Service Quality
- Chapter 4
- Understanding and Engaging Customers
- Chapter 5
- Service Vision, Service Design, and the Service Encounter
- Chapter 6
- Service Marketing: Managing Customer Experience and Relationships
- Chapter 7
- Service Guarantees, Service Failure, and Service Recovery
- Chapter 8
- Managing and Engaging Employees in Service Organizations
- Chapter 9
- Leadership for Service Organizations
- Chapter 10
- Bringing Service Management to Life! Case Studies of Best Practice