eBook - ePub

Social Media und Recht

Name: Social Media und Recht
ISBN: 9783940543257

Juristische Fallstricke im Social Media Marketing

Markus Robak,

Nils Weber,

112 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Social Media und Recht

Juristische Fallstricke im Social Media Marketing

Markus Robak,

Nils Weber,

About this book

Social Media eröffnen Unternehmen ein enormes Werbe- und PR-Potential; völlig neueKommunikationsformen drängen ins Netz.Doch ebenso umfangreich wie die Möglichkeiten sind auch die Rechtsfragen, die das SocialWeb aufwirft. Die Anonymität und die Vielzahl der Akteure, die weltweite Abrufbarkeit, dieunkontrollierte Kombination und Verbreitung der Inhalte sowie die Verbindung von Privatemund Kommerziellem sind in dieser Form beispiellos.Doch wem gehören die Inhalte? Wer ist für etwaige Rechtsverletzungen verantwortlich?Welches Recht ist anwendbar? Welche datenschutzrechtlichen Auswirkungen haben dieangewandten Verknüpfungstechniken?Diese und weitere Fragen werden in dem Buch aus der Reihe "scm kompakt" von Dr.Markus Robak und Dr. Nils Weber geklärt.

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Yes, you can access Social Media und Recht by Markus Robak, Nils Weber in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.