eBook - ePub

Marketing dei Servizi

Name: Marketing dei Servizi
Author: Giovanni Falchi & Anna Ferrari

Giovanni Falchi & Anna Ferrari,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Marketing dei Servizi

Giovanni Falchi & Anna Ferrari,

About this book

"Un servizio è qualcosa che si può acquistare e vendere ma che non può cascarvi su un piede". Il marketing dei servizi è un'attività di marketing fatta dalle imprese del settore terziario e si differenzia da quello "classico" delle attività produttive in quanto "Il servizio è differente da un bene di consumo perché non è tangibile. Quando i clienti utilizzano un servizio, di fatto stanno "comprando" solo la promessa ricevuta di ciò che verrà dato loro.
lo scopo di questo libro è quello di farti capire le differenze tra il marketing tradizionale e quello dei servizi in modo tale da riuscire ad implementare tutte le leve del marketing mix al fine di poter vendere il servizio.

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Yes, you can access Marketing dei Servizi by Giovanni Falchi & Anna Ferrari in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.