eBook - PDF

The Psychology of Influence

Name: The Psychology of Influence
ISBN: 9781317212348

Theory, research and practice

Joop van der Pligt,

Michael Vliek,

250 pages
English
PDF
Available on iOS & Android

eBook - PDF

The Psychology of Influence

Theory, research and practice

Joop van der Pligt,

Michael Vliek,

About this book

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:

When do arguments become persuasive?
What influence do role models have?
What role do simple rules of thumb, social norms or emotions play?
Which behaviours are difficult to influence, and why?

Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

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Yes, you can access The Psychology of Influence by Joop van der Pligt, Michael Vliek in PDF and/or ePUB format, as well as other popular books in Psychology & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.