eBook - ePub

The Global PR Revolution

Name: The Global PR Revolution
ISBN: 9781621537175

How Thought Leaders Succeed in the Transformed World of PR

Maxim Behar,

312 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Global PR Revolution

How Thought Leaders Succeed in the Transformed World of PR

Maxim Behar,

About this book

"An excellent guide." —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client's needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry

Behar's knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they'll be well on their way to becoming experts in the field.

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Yes, you can access The Global PR Revolution by Maxim Behar in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.