The Global PR Revolution
eBook - ePub

The Global PR Revolution

How Thought Leaders Succeed in the Transformed World of PR

Maxim Behar

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  1. 312 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Global PR Revolution

How Thought Leaders Succeed in the Transformed World of PR

Maxim Behar

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Table of contents
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About This Book

"An excellent guide." —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client's needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

  • The New Rules of Social Media
  • How to Speak the Language of PR
  • Modern PR Skills and Tools
  • How to Measure Impact
  • The Effect of Total Transparency on Businesses
  • International Perspectives on the Media
  • The Future of the Industry


Behar's knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they'll be well on their way to becoming experts in the field.

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Information

Publisher
Allworth
Year
2019
ISBN
9781621537175
Topic
Negocios y empresa
Subtopic
Relaciones públicas

Table of contents