eBook - ePub

Location-Based Marketing

Name: Location-Based Marketing
ISBN: 9781119721291

Geomarketing and Geolocation

Gérard Cliquet,

Jérôme Baray,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Location-Based Marketing

Geomarketing and Geolocation

Gérard Cliquet,

Jérôme Baray,

About this book

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

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Yes, you can access Location-Based Marketing by Gérard Cliquet,Jérôme Baray in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.