Diversity in Advertising

Broadening the Scope of Research Directions

Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt, Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

• Publisher: Psychology Press
• Year: 2004
• eBook ISBN: 9781135617554
• Topic: Business
• Subtopic: Advertising
• Index: Business

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different.

This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

Author Index

A

Aaker, D. A., 203–204, 213, 314, 317

Aaker, J., 321, 324, 329, 337

Aaker, J. A., 252, 256

Aaker, J. L., 217, 221–223, 225, 228, 230–231, 233, 234

Abrams, D. 220–221, 234

Acre, C., 261, 275

Adorno, T. W. 94, 115, 123, 130

Advertising Age, 138, 148

“Agency income by top ten broadcast,” 135, 148

Agnoli, F., 154, 174

Agrawal, J., 281, 295

Airhihenbuwa, C. O., 11, 16

Alba, R. 261, 275

Alba, R. D. 233, 234

Albaum, G., 315, 317

Albers-Miller, N. D., 402, 408

Alesandrini, K. L., 158, 174

Allenby, G. M., 304, 315, 317

Allport, F. H., 122, 130

Allport, G. W., 99, 115, 124, 130, 231, 234

Aireck, P., 388, 396

Alsop, R., 15, 16

Ambady, N., 63, 72

Amodio, D. M., 96, 116

Anastasio, P. A., 80, 89, 91

Anderson, J., 165, 174

Anderson, R. E., 188, 198

Appiah, O., 320, 323–325, 337, 337–338

Archer, D., 67, 70

Archer, W. K., 204–205, 213

Arcuri, L., 99–100, 111, 117...

Table of contents

• Cover Page
• Half Title page
• Series Page
• Title Page
• Copyright Page
• Contents
• Contributors
• Preface
• I. Historical Perspectives on Diversity and Advertising: Where We've Been and Where We're Going
• II. The Dark Side of Diversity in Advertising: Discrimination, Prejudice, and Bias
• III. The Influencing Role of Language in Diversity in Advertising
• IV. The Influencing Role of Social and Information Contexts in Diversity in Advertising
• V. The Influencing Role of Source Effects in Diversity in Advertising
• VI. Broadening the Concept of Diversity: Going Beyond Black and White
• Author Index
• Subject Index