eBook - ePub

Creating Powerful Brands

Name: Creating Powerful Brands
ISBN: 9781136445187

Leslie de Chernatony,

482 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Creating Powerful Brands

Leslie de Chernatony,

About this book

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Bullets:
• Summarises the latest thinking and best practice in the domain of branding
• All new real marketing campaigns show how branding theories are implemented in practice
• Brought right up to date with a clear European and UK focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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Yes, you can access Creating Powerful Brands by Leslie de Chernatony in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Negocios en general. We have over one million books available in our catalogue for you to explore.