eBook - PDF
Listening to the Voice of the Market
How to Increase Market Share and Satisfy Current Customers
- 205 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Listening to the Voice of the Market
How to Increase Market Share and Satisfy Current Customers
About this book
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
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Table of contents
- Front Cover
- Contents
- Foreword
- Chapter 1: Customers or Markets?
- Chapter 2: The Product/Market Matrix Identifying Which Voice to Listen to
- Chapter 3: Customer Value versus Customer Satisfaction
- Chapter 4: Collecting the VOM
- Chapter 5: Questionnaire Basics
- Chapter 6: Building the VOM Architecture
- Chapter 7: Modeling Market Value
- Chapter 8: Understanding Your Competitive Value Proposition
- Chapter 9: Loyalty and Vulnerability Analyses
- Chapter 10: Driving Competitive Planning with the VOM1
- Chapter 11: Identifying SS Projects with the VOM1
- Chapter 12: Monitoring Change Effectiveness with the VOM
- Chapter 13: Managing Your Net Promoter Score with the VOM1
- Index
- About the Author
- Back Cover
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Yes, you can access Listening to the Voice of the Market by R. Eric Reidenbach in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.