eBook - PDF
The Intimate Supply Chain
Leveraging the Supply Chain to Manage the Customer Experience
- 304 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Intimate Supply Chain
Leveraging the Supply Chain to Manage the Customer Experience
About this book
The growing power being exercised by today's consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It's no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th
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Yes, you can access The Intimate Supply Chain by David Frederick Ross in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front cover
- Contents
- Preface
- Acknowledgments
- About the Author
- Chapter 1. The Revolution in Customer Management: Becoming Intimate with Today's Customer
- Chapter 2. Learning to Grow and Prosper in a Global Economy: Realities of Supply Chain Management in the Twenty-First Century
- Chapter 3. The Enabling Power of Supply Chains: Leveraging the Process Value Chain to Support Customer Intimacy
- Chapter 4. Designing and Maintaining a Delivery Channel: Creating Value Delivery Networks to Drive Customer Intimacy
- Chapter 5. The Evolving Supply Chain: From Logistics to the Lean Supply Chain
- Chapter 6. The Adaptive, Demand-Driven Supply Chain: Using the Supply Chain to Manage Risk
- Chapter 7. The Intimate Supply Chain: Using the Supply Chain to Manage the Customer Experience
- Chapter 8. Structuring the Intimate Supply Chain: Differentiating Your Supply Chain by Engaging Today's Customer
- Chapter 9. Methods and Technologies: Applying Methods and Technologies to Build Intimate Supply Chains
- Afterword
- Index
- Back cover