eBook - ePub
Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
- 306 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
About this book
Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
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Yes, you can access Handbook of Product Placement in the Mass Media by Mary-Lou Galician in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Index
A Certain Tendency in the Hollywood Cinema, 181
“A Comparison of Product Placements in Movies and Television Programs: An Online Research Study,” 6
A Star is Born, 24
ABC, 40, 46, 47, 66, 115, 116, 167, 235, 239
ABC Entertainment Television Group, 40
Adams, W.J., 5, 55, 58
Adbusters organization, 84
Adidas, 252
Advertainment, 37–54
historical context of, 40–44
introduction to, 38–40
“Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy,” 5
Advertisement
as entertainment, 44–47, 45f
entertainment as, 47–50, 49f, 50f
Advertising
defining of, 91–98
direct-to-consumer, purpose of, 161–162
regulation of, 91–98
Advertising: The Uneasy Persuasion, 252
Advertising Federation, guidelines of, 82
Advil, 252
AEJMC. See Association for Education in Journalism and Mass Communication (AEJMC)
“Air-Hercules” sandals, 112
Alias, 40
All My Children, 116
Allen, W., 26
Alt Terrain, Alternative Media and Customized Marketing, 261
AMA. See American Medical Association (AMA)
America Online Internet service, 67
American Medical Association (AMA), 160
code of ethics of, 168
Amos ‘n’ Andy comic strip, 42
Anesthesia Awareness Foundation, 166, 167
Anesthesiology, 167
Anheuser-Busch’s Bud Bowls, 39
Annie Hall, 26
Anti-Defamation League Torch of Liberty Award, 233
AOL, 105
AOL Time Warner, 66, 75, 81
A&P Gypsies, 10
Apple computer, 104
Apple Jacks, 6...
Table of contents
- Cover
- Half Title
- Title Page
- Copyright
- Contents
- Introduction: Product Placements in the Mass Media: Unholy Marketing Marriages or Realistic Story-Telling Portrayals, Unethical Advertising Messages or Useful Communication Practices?
- The Practice of Product Placement
- Controls on Product Placement
- Case Studies of Product Placement
- Commentary
- Interviews
- Media Review
- Roundtable
- Resource Guide
- Index