Corporate Creativity
eBook - ePub

Corporate Creativity

Developing an Innovative Organization

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Corporate Creativity

Developing an Innovative Organization

About this book

Corporate Creativityis the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages ofDesign Management ReviewandDesign Management Journal, explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing creative staff, improving creative abilities of employees, taking risks, designing teams, integrating design and corporate philosophy into the management process, branding, and much more.Corporate Creativityis a must-have for anyone working to maximize creative potential in the workplace.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Information

Publisher
Allworth
Year
2010
Print ISBN
9781581156560
eBook ISBN
9781581157239
Topic
Business
Subtopic
Consumer Behaviour
Index
Business

Table of contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Acknowledgments
  8. Foreword: Lockwood
  9. Halftitle1
  10. SECTION 1: CREATE
  11. SECTION 2: COLLABORATE
  12. SECTION 3: INNOVATE
  13. About DMI
  14. Editors’ Biographies
  15. Authors’ Biographies
  16. Index
  17. Books

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Yes, you can access Corporate Creativity by Thomas Lockwood, Thomas Walton in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.