eBook - PDF

The Routledge Handbook of Service Research Insights and Ideas

Name: The Routledge Handbook of Service Research Insights and Ideas
ISBN: 9781351245227

520 pages
English
PDF
Available on iOS & Android

eBook - PDF

The Routledge Handbook of Service Research Insights and Ideas

About this book

The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research.

Original chapters from the world's leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience.

This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.

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Yes, you can access The Routledge Handbook of Service Research Insights and Ideas by Eileen Bridges, Kendra Fowler, Eileen Bridges,Kendra Fowler in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.