eBook - ePub

Contemporary Wine Studies

Name: Contemporary Wine Studies
Author: Gareth Morgan,Richard Tresidder

Dancing with Bacchus

Gareth Morgan,

Richard Tresidder,

224 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Contemporary Wine Studies

Dancing with Bacchus

Gareth Morgan,

Richard Tresidder,

About this book

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses.

This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls.

The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

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Yes, you can access Contemporary Wine Studies by Gareth Morgan,Richard Tresidder in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.