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The Routledge Companion to Critical Marketing
The Routledge Companion to Critical Marketing
📖 Book - PDF

The Routledge Companion to Critical Marketing

Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
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512 pages
language
English
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📖 Book - PDF

The Routledge Companion to Critical Marketing

Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
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About This Book

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

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Information

Publisher
Taylor and Francis
Year
2018
ISBN
9781317247289
Topic
Business
Subtopic
Business General
Edition
1

Table of contents