The Blueprint for Strategic Advertising
eBook - ePub

The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

About this book

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation.

Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union.

This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

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Yes, you can access The Blueprint for Strategic Advertising by Margo Berman in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2016
Print ISBN
9780765646576
eBook ISBN
9781317211617
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Halftitle Page
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. List of Figures
  8. List of Boxes
  9. Introduction: The Blueprint for Strategic Advertising—How Critical Thinking Builds Successful Campaigns
  10. 1 Development of Strategy: Structural Components
  11. 2 Audience Strategy: Architectural Perspective
  12. 3 Creative Strategy: Structural Support Webbing
  13. 4 Conceptual Strategy: Presentation Drawing
  14. 5 Verbal Communication Strategy: Architectural Rendering
  15. 6 Visual Communication Strategy: Design Drawing
  16. 7 Media Strategy: Multi-Tier Application Development
  17. 8 Interactive Strategy: User-Centered Design
  18. 9 Campaign Strategy: Architectural Model
  19. 10 Global Strategy: Architectural Blueprint
  20. Index