Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.

The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:

Ticket pricing
Season ticket member retention
Fan engagement
Sponsorship valuation
Customer relationship management
Digital marketing
Market research
Data visualization.

This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.

Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

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Yes, you can access Sport Business Analytics by C. Keith Harrison, Scott Bukstein, C. Keith Harrison,Scott Bukstein in PDF and/or ePUB format, as well as other popular books in Computer Science & Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Auerbach Publications

Year

2016

eBook ISBN

9781315350622

Edition

Topic

Computer Science

Subtopic

Management

Index

Computer Science

Cover
Half Title
Title Page
Copyright Page
Table of Contents
FOREWORD
PREFACE: A WELCOME FROM THE EDITORS
ACKNOWLEDGMENTS
EDITORS
CONTRIBUTORS
CHAPTER 1 EVOLUTION AND IMPACT OF BUSINESS ANALYTICS IN SPORT
CHAPTER 2 ANALYTICS AND TICKETING INNOVATIONS AT THE ORLANDO MAGIC
CHAPTER 3 TICKET MARKETS IN SPORT: IS THE SECONDARY MARKET BECOMING THE PRIMARY MARKET?
CHAPTER 4 CUSTOMER RELATIONSHIP MANAGEMENT AND FAN ENGAGEMENT ANALYTICS
CHAPTER 5 THE ASPIRE GROUP’S TICKET MARKETING, SALES, AND SERVICE PHILOSOPHY
CHAPTER 6 EMPIRICAL RESEARCH METHODS: SEASON TICKET HOLDER MANAGEMENT AND FAN ENGAGEMENT
CHAPTER 7 DEVELOPING AND MEASURING THE EFFECTIVENESS OF DATA-DRIVEN DIRECT MARKETING INITIATIVES
CHAPTER 8 FAN ENGAGEMENT, SOCIAL MEDIA, AND DIGITAL MARKETING ANALYTICS AT DUKE UNIVERSITY
CHAPTER 9 LEVERAGING DIGITAL MARKETING TO ENGAGE CONSUMERS AND DRIVE REVENUE
CHAPTER 10 COMMUNICATING THE VALUE OF SPORTS SPONSORSHIP
CHAPTER 11 MARKET RESEARCH ANALYTICS AND DATA-DRIVEN INNOVATION
CHAPTER 12 TALENT ANALYTICS: UTILIZING ANALYTICS TO EVALUATE EMPLOYEE PERFORMANCE
CHAPTER 13 DATA VISUALIZATION AND DATA-DRIVEN STORYTELLING
CHAPTER 14 TEACHING A SPORT BUSINESS ANALYTICS COURSE
INDEX

About this book

Frequently asked questions

Information

Table of contents