eBook - PDF

A Designer's Research Manual

Name: A Designer's Research Manual
Author: Jennifer Visocky O'Grady,Ken O'Grady

Succeed in Design by Knowing Your Clients and What They Really Need

Jennifer Visocky O'Grady,

Ken O'Grady,

192 pages
English
PDF
Available on iOS & Android

eBook - PDF

A Designer's Research Manual

Succeed in Design by Knowing Your Clients and What They Really Need

Jennifer Visocky O'Grady,

Ken O'Grady,

About this book

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.

A Designer's Research Manual provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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Yes, you can access A Designer's Research Manual by Jennifer Visocky O'Grady,Ken O'Grady in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over one million books available in our catalogue for you to explore.