This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised:
1) a review of how deception is viewed and regulated
2) a theory of how consumers process deceptive information
3) a sensitive and consistent means of measuring deceptiveness.
This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
- 260 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- Preface
- Chapter 1. Introduction
- Chapter 2. The Law’s View of Deception as a Legal Concept
- Chapter 3. The Law’s View of Deceptiveness as a Behavioral Concept
- Chapter 4. Behavioral Researchers’ View of Deceptiveness as a Behavioral Concept
- Chapter 5. A Proposed Theory and Definition of Deceptiveness
- Chapter 6. A Design for the Measurement of Deceptiveness
- Chapter 7. Pilot Study
- Chapter 8. Summary
- Appendix A: Original Advertisements
- Appendix B: “True” Memoranda
- Appendix C: “False” Memoranda
- Appendix D: No-Attribute-Information Control Stimuli
- Appendix E: Instructions and Questionnaires
- Case Index
- Author Index
- Subject Index
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Yes, you can access Deceptive Advertising by Jef Richards in PDF and/or ePUB format, as well as other popular books in Business & Consumer Law. We have over 1.5 million books available in our catalogue for you to explore.