Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover page
- Title page
- Imprint
- Table of Contents
- Introduction
- 01 Innovation brands
- 02 Pioneer brands
- 03 Distraction brands
- 04 Streamlined brands
- 05 Muscle brands
- 06 Distinction brands
- 07 Status brands
- 08 People brands
- 09 Responsibility brands
- 10 Broad brands
- 11 Emotion brands
- 12 Design brands
- 13 Consistent brands
- 14 Advertiser brands
- 15 Distribution brands
- 16 Speed brands
- 17 Evolution brands
- 18 The BRIC brands
- The last word
- References
- Full imprint
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Yes, you can access Brand Success by Matt Haig in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.