eBook - ePub

Brand Success

Name: Brand Success
ISBN: 9780749462888

How the World's Top 100 Brands Thrive and Survive

Matt Haig,

304 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Brand Success

How the World's Top 100 Brands Thrive and Survive

Matt Haig,

About this book

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

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Yes, you can access Brand Success by Matt Haig in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.