eBook - PDF

Strategic Alliances and Marketing Partnerships

Name: Strategic Alliances and Marketing Partnerships
ISBN: 9780749456092

Gaining Competitive Advantage Through Collaboration and Partnering

Richard Gibbs,

Andrew Humphries,

256 pages
English
PDF
Available on iOS & Android

eBook - PDF

Strategic Alliances and Marketing Partnerships

Gaining Competitive Advantage Through Collaboration and Partnering

Richard Gibbs,

Andrew Humphries,

About this book

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships.With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

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Yes, you can access Strategic Alliances and Marketing Partnerships by Richard Gibbs,Richard Gibbs,Andrew Humphries,Andrew Humphries in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.