
- English
- PDF
- Available on iOS & Android
Managing International Business in China
About this book
With the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Xiaowen Tian presents a practical guide to major managerial issues faced by foreign investors in the China market. These issues are analysed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. Featuring up-to-date case studies, figures, tables, and coverage of new and expanded topics, this second edition can be used as a textbook for undergraduate and postgraduate programmes in international business or other management disciplines, as well as in executive training programmes.
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Information
Table of contents
- Cover
- Half-title page
- Reviews
- Title page
- Copyright page
- Contents
- List of figures
- List of tables
- Management focuses
- Preface (second edition)
- Preface (first edition)
- 1 Introduction
- 2 Think strategically
- 3 Look before you leap
- 4 Select an entry mode
- 5 Form an international alliance
- 6 Protect intellectual property rights
- 7 Negotiating with Chinese partners
- 8 Marketing management
- 9 Production operations management
- 10 Human resource management
- 11 Corporate finance issues
- 12 Corporate social responsibility considerations
- References
- Index