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Advertising Myths
Advertising Myths
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Advertising Myths

The Strange Half-Lives of Images and Commodities
Anne Cronin
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pages
168 pages
language
English
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Advertising Myths

The Strange Half-Lives of Images and Commodities
Anne Cronin
Book details
Table of contents

About This Book

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

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Information

Publisher
Taylor and Francis
Year
2012
ISBN
9781135141493
Topic
Social Sciences
Subtopic
Popular Culture
Edition
1

Table of contents