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Consumer Behavior and Advertising Involvement
Consumer Behavior and Advertising Involvement
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Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman
Edward P. Krugman
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pages
332 pages
language
English
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Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman
Edward P. Krugman
Book details
Table of contents

About This Book

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

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Information

Publisher
Taylor and Francis
Year
2013
ISBN
9781136677953
Topic
Business
Subtopic
Consumer Behaviour
Edition
1

Table of contents