This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialised case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including notes and self-assessment questions.This important new book is the perfect guide for students studying consumer behaviour or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.
eBook - ePub
Consumer Behaviour in Food and Healthy Lifestyles
A Global Perspective
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Consumer Behaviour in Food and Healthy Lifestyles
A Global Perspective
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Table of contents
- Cover
- Half-title Page
- Title Page
- Copyright
- Contents
- Preface
- 1. Introduction to Consumer Behaviour and Overview of the Global Food and Drink Sector
- 2. Models of Consumer Behaviour and Holistic Healthy Lifestyle
- 3. Perception in Food and Drink
- 4. Learning and Memory in Food and Drink
- 5. Consumer Motivation and Involvement in Food and Drink
- 6. Consumer Personality in Food and Drink
- 7. Consumer Self-concept in Food and Drink
- 8. Consumer Attitudes in Food and Drink
- 9. Culture and Subcultures in Food and Drink
- 10. The Role of Reference Groups in the Food and Drink Sector
- 11. Influences of Social Class in the Food and Drink Sector
- 12. Situational Factors in Food and Drink
- 13. Organizational Buying Behaviour in Food and Drink
- 14. Marketing Mix and Consumer Behaviour in Food and Drink
- 15. Contemporary Issues, Developments and Transformations in the Food and Drink Sector
- Index
- Backcover
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Yes, you can access Consumer Behaviour in Food and Healthy Lifestyles by Isaac K Ngugi,Helen O'Sullivan,Hanaa Osman in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.