eBook - ePub

The Culturally Customized Web Site

Name: The Culturally Customized Web Site
ISBN: 9781136358524

Nitish Singh,

Arun Pereira,

176 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Culturally Customized Web Site

Nitish Singh,

Arun Pereira,

About this book

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com

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Yes, you can access The Culturally Customized Web Site by Nitish Singh,Arun Pereira in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.