eBook - ePub
Wine Marketing
C. Michael Hall, Richard Mitchell
This is a test
Share book
- 376 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Wine Marketing
C. Michael Hall, Richard Mitchell
Book details
Table of contents
Citations
About This Book
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Frequently asked questions
How do I cancel my subscription?
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlegoâs features. The only differences are the price and subscription period: With the annual plan youâll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weâve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Wine Marketing an online PDF/ePUB?
Yes, you can access Wine Marketing by C. Michael Hall, Richard Mitchell in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Marketing. We have over one million books available in our catalogue for you to explore.