- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Retail Marketing
About this book
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
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Yes, you can access Retail Marketing by J. Blythman, Gary Akehurst,Nicholas Alexander in PDF and/or ePUB format, as well as other popular books in History & Military & Maritime History. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Introduction
- 1 The Status of Marketing in the UK Service Industries
- 2 Problems Confronting UK Retailing Organisations
- 3 An Empirical Overview of Marketing by Retailing Organisations
- 4 The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon
- 5 The Impact of New Technology on Services Marketing
- 6 Customer Service in Retailing
- 7 Retail Location at the Micro-Scale: Inventory and Prospect
- 8 The Retail Park: Customer Usage and Perceptions of a Retailing Innovation
- 9 Tenant Mix, Tenant Placement and Shopper Behaviour in a Planned Shopping Centre
- 10 Elements of a Franchise: The Experiences of Established Firms
- 11 Retail Buying in the United Kingdom
- 12 A Comparison between Dutch and German Retail Price Setting
- 13 Shopping Motives
- 14 Shopping Motives Constructionist Perspective
- Further Reading
- Notes on Contributors