
India's Middle Class
New Forms of Urban Leisure, Consumption and Prosperity
- 404 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
This book examines the complexities of lifestyles of the upwardly mobile middle classes in India in the context of economic liberalisation in the new millennium, by analysing new social formations and aspirations, modes of consumption and ways of being in contemporary urban India.
Rich in ethnographic material, the work is based on empirical case-studies, research material, and illustrations. Offering a model of how urban cosmopolitan India might be studied and understood in a transnational and transcultural context, the book takes the reader through three panoramic landscapes: new 'world-class' real estate advertising, a unique religious leisure site — the Akshardham Cultural Complex, and the world of themed weddings and beauty/wellness, all responses to India's new middle classes' tryst with cosmopolitanism.
The work will be of particular interest to scholars and researchers in sociology, South Asian studies, media studies, anthropology and urban studies as also those interested in religion, performance and rituals, diaspora, globalisation and transnational migration.
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Information
Table of contents
- Front Cover
- Title Page
- Copyright
- Contents
- List of Plates
- List of Abbreviations
- Preface
- Introduction: India Shining
- Part I Belonging to the World-Class City
- Part II A Spiritual Mega-Experience: The Akshardham Cultural Complex
- Part III ‘Masti! Masti!’ Managing Love, Romance and Beauty
- Conclusion: ‘Indianising’ Modernity
- Glossary
- Bibliography
- About the Author
- Index