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About this book
Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.
The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
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Yes, you can access Charismatic Capitalism by Nicole Woolsey Biggart in PDF and/or ePUB format, as well as other popular books in Social Sciences & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Publisher
University of Chicago PressYear
2014Print ISBN
9780226047867, 9780226047850eBook ISBN
9780226227269Index
“Adoption,” 86
Adventure capitalism, 159
Advertising agencies, 30
Agents Credit Association, 31
Aldrich, Howard, 102, 180n.11, 187n.2, 209n.5, 211n.25
Alford, Robert, 188n.4
Alternative organizations, 101–2, 135, 203n.11
A. L. Williams Company, 1–2, 5, 116, 118, 177; family management in, 76, 80, 93–94
American Dream International, 107, 111
American ethic, 104–8, 109–10, 121, 141
American Express, 123
American Way Association (Amway), 46
Amway Corporation, 5, 18, 62, 123, 176; in Asia, 173; beliefs in, 107, 111, 118; control in, 144, 145, 148, 150, 156, 157; family management in, 80, 86; history of, 46–47
Anti-Propaganda Committee, 35
Ash, Mary Kay, 47, 87, 126–27, 143, 144, 208n.1; ideology of, 77, 78, 95, 112–13
Asia, DSOs in, 173
“At-will” doctrine, 64
Auster, Ellen, 211n.25
Authority relations, 197n.5
Avacare, 112
Avon Corporation, 47, 186n.55
Bamforth, K.W., 211n.26
Barnard, Chester, 202n.3
Baron, James N., 57
Basic H, 119
Baxandall, Rosalyn, 72
Belief: as critical to sales, 117–19; and organization, 99–100
Bell, Daniel, 59
Bellah, Robert N., 199n.26
Bendix, Reinhard, 159, 181n.19, 197nn.5, 9
Benson, Susan Porter, 182n.5
Berger, Bennett, 101, 201n.55
Berle, Adolf, 180n.15
Bernard, Jessie, 75
Better Brushes, 33
Beveridge, Frank S., 33, 42
Bielby, William T., 57
Biggart, Nicole Woolsey, 101, 188n.3, 196n.4, 202n.5, 212n.33
Booty capitalism, 159
Boulton, William R., 209n.6
Branch office companies, 24–26, 32, 41–42, 47
Braverman, Harry, 190n.29
Breakaways, 17–18, 44
Brubaker, Rogers, 211n.24
Budgetary economizing, 103, 104
Bumble Bee award, 153
Bureaucracy: compared with DSOs, 3–5, 11, 12–13, 48, 57, 58, 68–69, 136, 149, 153, 159; controls in, 128, 129, 130, 168, 204n.23; defined, 6; ideological bases of, 99–100; ins...
Table of contents
- Cover
- Copyright
- Title Page
- Dedication
- Contents
- Preface
- One. Introduction
- Two. The Economic History of Direct Selling
- Three. Changing Conditions of Work and the Growth of DSOs
- Four. Family, Gender, and Business
- Five. The Business of Belief
- Six. Charisma and Control
- Seven. Economic Uses of Social Relations
- Appendix. A Note on Methods
- Notes
- Index