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About this book
For the first 150 years of their existence, "natural foods" were consumed primarily by body builders, hippies, religious sects, and believers in nature cure. And those consumers were dismissed by the medical establishment and food producers as kooks, faddists, and dangerous quacks. In the 1980s, broader support for natural foods took hold and the past fifteen years have seen an explosionâeverything from healthy-eating superstores to mainstream institutions like hospitals, schools, and workplace cafeterias advertising their fresh-from-the-garden ingredients.
Building Nature's Market shows how the meaning of natural foods was transformed as they changed from a culturally marginal, religiously inspired set of ideas and practices valorizing asceticism to a bohemian lifestyle to a mainstream consumer choice. Laura J. Miller argues that the key to understanding this transformation is to recognize the leadership of the natural foods industry. Rather than a simple tale of cooptation by market forces, Miller contends the participation of business interests encouraged the natural foods movement to be guided by a radical skepticism of established cultural authority. She challenges assumptions that private enterprise is always aligned with social elites, instead arguing that profit-minded entities can make common cause with and even lead citizens in advocating for broad-based social and cultural change.
Building Nature's Market shows how the meaning of natural foods was transformed as they changed from a culturally marginal, religiously inspired set of ideas and practices valorizing asceticism to a bohemian lifestyle to a mainstream consumer choice. Laura J. Miller argues that the key to understanding this transformation is to recognize the leadership of the natural foods industry. Rather than a simple tale of cooptation by market forces, Miller contends the participation of business interests encouraged the natural foods movement to be guided by a radical skepticism of established cultural authority. She challenges assumptions that private enterprise is always aligned with social elites, instead arguing that profit-minded entities can make common cause with and even lead citizens in advocating for broad-based social and cultural change.
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Yes, you can access Building Nature's Market by Laura J. Miller in PDF and/or ePUB format, as well as other popular books in Social Sciences & Food Industry. We have over one million books available in our catalogue for you to explore.
Information
Publisher
University of Chicago PressYear
2017Print ISBN
9780226501376, 9780226501239eBook ISBN
9780226501406Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface and Acknowledgments
- CHAPTER 1.  Markets and Movements
- CHAPTER 2.  Escaping Asceticism: The Birth of the Health Food Industry
- CHAPTER 3.  Living and Working on the Margins: A Countercultural Industry Develops
- CHAPTER 4.  Feeding the Talent: The Path to Legitimacy
- CHAPTER 5.  Questioning Authority: The State and Medicine Strike Back
- CHAPTER 6.  Style: Identifying the Audience for Natural Foods
- CHAPTER 7.  Drawing the Line: Boundary Disputes in the Natural Foods Field
- CHAPTER 8.  Cultural Change and Economic Growth: Assessing the Impact of a Business-Led Movement
- Source Abbreviations
- Notes
- References
- Index