eBook - ePub

The Hard Sell

Name: The Hard Sell
ISBN: 9780522866315

The tricks of political advertising

Dee Madigan,

255 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Hard Sell

The tricks of political advertising

Dee Madigan,

About this book

In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:
• How political ads are designed to work;
• Who are they designed to work on;
• How we pay for them;
• Why we make so many negative ads;
• How personal is too personal;
• How spin works, particularly in an election campaigns;
• How to make messages cut through the cynicism;
• How politicians use journos who use politicians who use journos;
• The gendered nature of it all;
• And finally, what happens when it all turns to sh*t!
Dee is candid about the tricks of the trade and the lessons that can be learnt.

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Yes, you can access The Hard Sell by Dee Madigan in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Advertising. We have over one million books available in our catalogue for you to explore.