eBook - PDF

Advertising

Name: Advertising
ISBN: 9781483183183

Made Simple

Frank Jefkins,

318 pages
English
PDF
Available on iOS & Android

eBook - PDF

Advertising

Made Simple

Frank Jefkins,

About this book

Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

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Yes, you can access Advertising by Frank Jefkins in PDF and/or ePUB format, as well as other popular books in Social Sciences & Advertising. We have over one million books available in our catalogue for you to explore.