eBook - PDF

Financial Public Relations

Name: Financial Public Relations
ISBN: 9781483105710

200 pages
English
PDF
Available on iOS & Android

eBook - PDF

Financial Public Relations

About this book

Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

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Yes, you can access Financial Public Relations by Pat Bowman, Richard Bing, Pat Bowman,Richard Bing in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.