eBook - ePub

The Naming Book

Name: The Naming Book
ISBN: 9781613084236

5 Steps to Creating Brand and Product Names that Sell

Brad Flowers,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Naming Book

5 Steps to Creating Brand and Product Names that Sell

Brad Flowers,

About this book

NAME YOUR BUSINESS.
TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:

Set clear goals for your name and brand before you start
Craft a brainstorming list based on your business mission
Build a brand unique to you by creating your own word
Find the balance between "cool" and clear
Narrow down your list of names with five easy tests

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Yes, you can access The Naming Book by Brad Flowers in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Werbung. We have over one million books available in our catalogue for you to explore.