International Public Relations and Public Diplomacy
eBook - PDF

International Public Relations and Public Diplomacy

Communication and Engagement

  1. 458 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

International Public Relations and Public Diplomacy

Communication and Engagement

About this book

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

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Yes, you can access International Public Relations and Public Diplomacy by Guy J. Golan, Sung-Un Yang, Dennis F. Kinsey in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. 1. Introduction: The Integrated Public Diplomacy Perspective (Guy J. Golan & Sung-Un Yang)
  4. Foundations
  5. The Functions of International Public Relations and Public Diplomacy
  6. Nation Brands and Country Reputation
  7. Engaging Domestic and Foreign Publics
  8. Global Issues & Challenges
  9. Conclusion
  10. Contributors
  11. Index