eBook - ePub

Future marketing leaders/4

Name: Future marketing leaders/4
Author: Michele Costabile, Marco Francesco Mazzù

Michele Costabile,

Marco Francesco Mazzù,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Future marketing leaders/4

Michele Costabile,

Marco Francesco Mazzù,

About this book

Nel 2020, essere un Marketing Leader di successo significa avere interiorizzato la capacità di osservare con occhio critico un mondo in costante evoluzione. L’abilità di un leader sta nell’individuare, non solo prima dei suoi concorrenti, ma anche prima dei consumatori stessi, i trend che cattureranno l’attenzione di un pubblico sempre più esigente e volubile, connesso e consapevole. A sostegno di ciò, si rende ogni giorno più necessaria l’informazione “autentica, rilevante, affidabile, veritiera” è solo attraverso questo processo che può essere decodificato l’oggi e disegnato o ripensato il domani.
Gli studenti dei corsi di laurea magistrale di Marketing e Management dell’Università Luiss Guido Carli hanno accolto questa sfida: fermarsi, osservare, interpretare ciò che li circonda, e proporre un pensiero critico che possa fare avanzare il dibattito e la conoscenza su temi di marketing. Le loro riflessioni si sono concretizzate in una serie di articoli pubblicati sul Blog “Luiss Future Marketing Leaders” e raccolti in questo libro.

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Yes, you can access Future marketing leaders/4 by Michele Costabile, Marco Francesco Mazzù in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.