- 142 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Consumer Behavior and Marketing
About this book
This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Consumer Behavior and Marketing by Matthew Reyes in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Consumer Behavior and Marketing
- Contents
- Preface
- Chapter1 Consumer Life Cycle and Profiling: A Data Mining Perspective
- Chapter2 Unpacking the Digital Consumer Mindset
- Chapter3 Social Media, Consumer Behavior, and Service Marketing
- Chapter4 Tourism 4.0: Challenges in Marketing a Paradigm Shift
- Chapter5 Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study
- Chapter6 Building on eWOM to Understand Service Quality in Hotel Services
- Chapter7 Lifestyle Demographic and Food Label Consumption
- Chapter8 Profiling Green Consumers with Data Mining
- Chapter9 STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies