The Pocket Universal Methods of Design

100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

Bruce Hanington, Bella Martin

• Publisher: Rockport Publishers
• Year: 2017
• ISBN:
  9781631595349
• Topic: Design
• Subtopic: Design General

The ultimate handbook for designers, students, even educators, The Pocket Universal Methods of Design is armed with 100 principles of design knowledge to keep your team sharp. This handy, pocket-version of the Universal Methods of Design provides the samethorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design. And now it's delivered in a concise, accessible format that fits in any bag or purse! Each method of research is distilled down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects. This valuable guide:

• Dismantles the myth that user research methods are complicated, expensive, and time-consuming
• Creates a shared meaning for cross-disciplinary design teams
• Illustrates methods with compelling visualizations and case studies
• Characterizes each method at a glance

Don't wait to get your team on the same page and designing in a completely new, more effective way!

Contents

1. 001 A/B Testing
2. 002 AEIOU
3. 003 Affinity Diagramming
4. 004 Artifact Analysis
5. 005 Automated Remote Research
6. 006 Behavioral Mapping
7. 007 Bodystorming
8. 008 Brainstorm Graphic Organizers
9. 009 Business Origami
10. 010 Card Sorting
11. 011 Case Studies
12. 012 Cognitive Mapping
13. 013 Cognitive Walkthrough
14. 014 Collage
15. 015 Competitive Testing
16. 016 Concept Mapping
17. 017 Content Analysis
18. 018 Content Inventory &...