- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
“HOTTEST. COOLEST. BIGGEST. NEWEST.” These are the buzzwords that shaped and ‘Yell and Sell’ ad campaigns of the 21 st century. But now the game has changed. Today’s modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive. “Today’s conscious consumers want brands that have values and purpose, not just products and service.” Sold On Purpose is a comprehensive guide for savvy marketers who want to create meaningful, long-term relationships with their customers through shared values and a unique brand purpose. It provides several case studies on brands who have created meaningful purpose stories and won the hearts of consumers, as well as brands who missed the mark and a breakdown of what went wrong.You will learn how to create a unique brand narrative that tells not just what you do, but why you do it.
Written bythree-time Emmy award-winning director and millennial entrepreneur, Tim Moore, Sold on Purpose shows a clear look into the purpose-driven marketplace of tomorrow and how to prepare for it today.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- Preface: The Feelings in a Box
- Introduction
- Chapter 1: The Purpose-Told Story
- Chapter 2: Our Biological Need for Purpose – How Humanity’s Innate Desire for Meaning Drives Decision-Making
- Chapter 3: The Age of Purpose
- Chapter 4: Finding Brand Purpose
- Chapter 5: An Epic Quest: The Structure of the Purpose-Told Story
- Chapter 6: Won on Passion
- Chapter 7: The Moral Dilemma
- Chapter 8: Humility is the New Vanity
- Chapter 9: The Client is Always the Audience: Making Content for the Audience, Not the Brand
- Chapter 10: Living Your Story – How to Show Your Values and Prove Your Purpose
- Purpose Story Worksheet
- About the Author
- Glossary