Hospitality Marketing
eBook - ePub

Hospitality Marketing

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Hospitality Marketing

About this book

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

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Yes, you can access Hospitality Marketing by Neil Wearne,Alison Morrison in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2013
Print ISBN
9781138163539
eBook ISBN
9781136001857
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

  1. Cover Page
  2. Half Title Page
  3. Contributors
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. Foreword
  8. Preface
  9. Acknowledgements
  10. 1 The marketing function
  11. 2 The marketing environment
  12. 3 The marketing mix
  13. 4 Market analysis
  14. 5 Segmentation by purchase motivations
  15. 6 The customer mix: segmentation by 'reasons for travel or eating out'
  16. 7 Target marketinganalysis
  17. 8 The product mix: assessment and decisions
  18. 9 The service concept
  19. 10 Service strategies: achieving a competitive advantage
  20. 11 Marketing management
  21. 12 The planning discipline
  22. 13 The marketing audit
  23. 14 The marketing information system
  24. 15 Market and marketing research
  25. 16 Achieving a sustainable competitive advantage
  26. 17 Positioning
  27. 18 Local hotel strategies
  28. 19 Positioning strategies
  29. 20 Strategic solutions
  30. 21 Growth strategies
  31. 22 Pricing strategies
  32. 23 Promotion strategies: sales and the tactical mix
  33. 24 In-reach sales tactics
  34. 25 Out-reach sales tactics
  35. 26 Advertising strategies
  36. 27 Advertising: creative strategies
  37. 28 Advertising: media and budgets
  38. 29 Sales promotion and publicity strategies
  39. 30 Direct marketing strategies
  40. 31 Product development strategies
  41. 32 Forecasting market demand
  42. 33 Product strategies: how to provide a better experience for your customers
  43. Index