Strategic Writing
eBook - PDF

Strategic Writing

Multimedia Writing for Public Relations, Advertising and More

Charles Marsh, David W. Guth, Bonnie Poovey Short

  1. 370 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Strategic Writing

Multimedia Writing for Public Relations, Advertising and More

Charles Marsh, David W. Guth, Bonnie Poovey Short

Book details
Book preview
Table of contents
Citations

About This Book

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.

Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course.

It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach.

Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor's manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book's PowerPoint slides to videos with voiceovers for online lectures. The book's recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website's sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.

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Information

Publisher
Routledge
Year
2020
ISBN
9781000258363
Edition
5
SECTION
1
Strategic 
Writing
OBJECTIVES
In 
Section 1: 
Strategic 
Writing, 
you 
will 
learn 
what 
strategic 
writing 
is. 
In doing 
so, 
you 
will 
learn 
about:
C
C
The 
importance 
of 
good 
writing
C
C
Research, 
planning 
and 
the 
writing 
process
C
C
Writing 
for 
the 
ears
C
C
Writing 
for 
the 
web
C
C
Writing 
for 
social 
media
C
C
Strategic 
design
C
C
Integrated 
marketing 
communications
C
C
Ethics 
and 
strategic 
writing
C
C
Diversity 
and 
strategic 
writing
C
C
Persuasion 
and 
strategic 
writing
C
C
The 
law 
and 
strategic 
writing
C
C
Jobs 
in 
strategic 
writing 

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Contents
  6. Introduction: How This Book Works
  7. Section 1 Strategic Writing
  8. Section 2 Strategic Writing in Public Relations
  9. Section 3 Strategic Writing in Advertising
  10. Section 4 Strategic Writing in Sales and Marketing
  11. Section 5 Strategic Writing in Business Communication
  12. Appendices
  13. Index
Citation styles for Strategic Writing

APA 6 Citation

Marsh, C., Guth, D., & Short, B. P. (2020). Strategic Writing (5th ed.). Taylor and Francis. Retrieved from https://www.perlego.com/book/2194199/strategic-writing-multimedia-writing-for-public-relations-advertising-and-more-pdf (Original work published 2020)

Chicago Citation

Marsh, Charles, David Guth, and Bonnie Poovey Short. (2020) 2020. Strategic Writing. 5th ed. Taylor and Francis. https://www.perlego.com/book/2194199/strategic-writing-multimedia-writing-for-public-relations-advertising-and-more-pdf.

Harvard Citation

Marsh, C., Guth, D. and Short, B. P. (2020) Strategic Writing. 5th edn. Taylor and Francis. Available at: https://www.perlego.com/book/2194199/strategic-writing-multimedia-writing-for-public-relations-advertising-and-more-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Marsh, Charles, David Guth, and Bonnie Poovey Short. Strategic Writing. 5th ed. Taylor and Francis, 2020. Web. 15 Oct. 2022.