Strategic Writing

Multimedia Writing for Public Relations, Advertising and More

Charles Marsh, David W. Guth, Bonnie Poovey Short

• Editorial: Routledge
• Año: 2020
• ISBN:
  9781000258363
• Edición: 5
• Categoría: Betriebswirtschaft
• Categoría: Öffentlichkeitsarbeit

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.

Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course.

It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach.

Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor's manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book's PowerPoint slides to videos with voiceovers for online lectures. The book's recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website's sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.