Globales Produktmanagement (Volume 30.0)
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Globales Produktmanagement (Volume 30.0)

Hans-Ulrich Schröder

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eBook - PDF

Globales Produktmanagement (Volume 30.0)

Hans-Ulrich Schröder

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About This Book

Angesichts einer weiter zunehmenden Bedeutung der Globalisierungsthematik verfolgt diese Arbeit das Ziel, wesentliche Erfolgsfaktoren und Konfliktbereiche des Managements globaler Produkte zu ermitteln. Hierzu wurde vom Verfasser mit Hilfe einer umfangreichen empirischen Untersuchung das Produktmanagement von über 100 bekannten globalen Konsumgütermarken analysiert. Als Ergebnis konnte eine Reihe von Gestaltungsparametern identifiziert werden, durch deren spezifische Ausprägung sich das Management erfolgreicher Produkte in signifikanter Weise auszeichnet. Darüber hinaus wurden wesentliche Spannungsfelder identifiziert, die in der hierfür erforderlichen Zusammenarbeit von Unternehmenszentrale und Niederlassungen von erheblicher Bedeutung sind.

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Information

Publisher
Peter Lang International Academic Publishers
Year
2018
ISBN
9783631499092
Topic
Negocios y empresa
Subtopic
Ventas

Table of contents