Influential Internal Communication

Streamline Your Corporate Communication to Drive Efficiency and Engagement

Jenni Field

• Publisher: Kogan Page
• Year: 2021
• Print ISBN: 9781789666137
• eBook ISBN: 9781789666144
• Edition: 1
• Topic: Business
• Subtopic: Business Communication
• Index: Business

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm.Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

Index

AAIE (American Association of Industrial Editors) 12

Abramson, L Y 94

absence of trust 167, 196–197

see also trust/cooperation

absolute risk 100

accountability

chaos theory 123–124

missing skills of managers 65

RASCI model 160

teamwork 167

top-down fixing 196–197

Action Works (Patagonia) 163

adaptability/adaptations 10–11, 18

blockers/toxicity 170–171

chaos theory 122, 123–124

culture and communication 23

culture through IC 21, 22

Field Model and help 127

fix phases 157–179

leadership 62–63

top-down fixing 197

Airbnb 73

algorithms 143–145

alignment

culture and communication 21

gathering data 148–149

gossip 70–71

value/impact of IC 15

vulnerability/bravery 104–105

‘always on’ culture 80

Amazon 144

ambiguity 81–82, 92–93

American Association of Industrial Editors (AAIE) 12

amotivation 94

Apple Card 143–145

application of Field Model 111–204

asking for help 65

attention management 68

audience

combining diagnostic tools 141

focusing on 17

generations and leadership 80

strategy and planning 27–28

audits 132, 136–137

Auerbach, A 46, 47–48

authenticity

importance of emotion 66–67

vulnerability/bravery 105

automation 98

autonomy 96

awareness

blockers/toxicity 170–171

campaigns to change behaviour 93

inattention to results 167, 196–197

skills to master 68

BAIE (British Association of Industrial Editors) 12

Barker, R 43

beliefs see values

benchmarking 142–145

Benjamin, E 149–150

bespoke surveys 136–137

bias 142, 143–145

collecting 146

interpreting 146–147

role of 145–147

sampling 146

blockers 114, 160, 170–171

body language 134–135

brains 89–93

bravery 102–105

Brexit 89–90

Briggs, K 151

British Association of Industrial Editors (BAIE) 12

Brown, B 102, 103

business growth see growth

business intelligence, strategy and planning 27

cafés 44–45

Cambridge Di...

Table of contents

• Praise for Influential Internal Communication
• Influential Internal Communication
• Contents
• List of Figures
• List of Tables
• About the author
• CK Acknowledgements
• Introduction
• Foundations
• 01 Introduction to internal communication
• 02 Without communication there is chaos
• 03 Understanding organizations and leadership
• 04 Understanding people
• Applying the model
• 05 The Field Model
• 06 Data and diagnostics
• 07 The fix
• 08 Applying the model and making it work for the long term
• Conclusion
• Index